We provide consumer
market  research & insights to
empower accurate customer understanding

As one of the best consumer research companies in the UK, we have developed a highly accurate approach to data collection, analysis and customer insight.

We address our client’s market research needs in a way most suitable to their current situation; taking advantage of skills and tools unique to us.

Established in 2003, CARD Group is based in Belfast, Northern Ireland.  We have clients throughout the UK, Ireland and beyond from a wide range of sectors including the shopping centre, retail, leisure, events and town centre sectors.


All the latest events, news and work from CARD Group right here.
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Latest case study

Maille Mustard, Unilever

6 key points for a successful community consultation

Latest News Post

Six key points for a successful community consultation

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Implications of the General Data Protection Regulation (GDPR)


We research how your customers view your business and
how they choose to interact with you.


Who is your ideal customer? What is the best way to attract and encourage repeat business over an extended period of time?

At CARD Group, we provide:

Shopping centre market research
Retail park customer research
Retail research
Leisure research
Town centre research
Business Improvement District (BID) research
Community research
Local government research
Research for policy making
Event evaluation

We can help you with accurate and reliable consumer market research.

We help our clients close the gap between consumer perceptions and public opinion by providing some of the best and most effective consumer market research in the UK and Ireland, accurately capturing consumer behaviour and providing customer feedback relevant to your business needs.
We make sense of what matters most.


CARD Group’s success is attributed to our tried and trusted market research methods being highly transferable. Our knowledge and expertise allows us to implement multiple market research projects across many sites and in a variety of languages.  Our efficient data capture and analytical methods enables speedy and effective report delivery to our clients.