We help clients solve business problems via accurate market research and actionable insights

Town Centres | BIDs  | Councils | Shopping Centres | Retail | Retail Parks | Leisure & Hospitality | Travel & Tourism | Events

 

Providing statistically accurate customer insight to clients across the UK, Ireland and Europe

As one of the leading consumer market research companies in the UK and Ireland, we help clients solve business problems by delivering accurate customer insights and empowering a deeper customer understanding.  Our high quality market research service accurately captures customer behaviour enabling us to make sense of what matters most.

Our market research projects include:

– Development of a deeper understanding regarding current and potential customers needs and behaviours on which to base a marketing strategy

– Assistance with developing customer segments to find out why certain aspects of their business are not performing as expected

– Finding out why customers do or do not buy

– Finding out why certain customer demographics are not visiting a shopping mall or town centre

– Discovering if opening another branch at a certain location would have a detrimental effect on an existing branch

and much more.

Established in 2003, CARD Group is based in Belfast, Northern Ireland.  We have clients across the UK, Ireland and beyond.  As one of the best consumer research companies in the UK and Ireland, we have developed highly accurate approaches to providing customer insight via our high quality data collection and analysis.

LATEST ACTIVITIES

All the latest events, news and work from CARD Group right here.
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Latest case study

Maille Mustard, Unilever

6 key points for a successful community consultation

Latest News Post

Six key points for a successful community consultation

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Next Event

Implications of the General Data Protection Regulation (GDPR)

Our Market Research Methodology

Our Analytics and Insights team specialises in market research design. We couple a keen focus on sampling methodologies and statistical rigor with creative and budget-conscious approaches to answering your market research questions. Projects may be recurring or one-time.

We understand that a one size fits all approach just won’t do.  Our wealth of market research knowledge and experience allows us treat each project individually to help ensure the correct methodology is applied. As with any project an agreed schedule and clear lines of communication amongst stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:

– Prioritisation of research objectives

– Establishment of relevant audiences and data capture methods

– Statistically robust samples

– We adhere to the Market Research Society (MRS) code of conduct

– Information is harvested correctly and on time

– Reports provide clear and actionable insights

– Outputs are provided in a useable format

Every market research study receives a project inception document which includes milestones to success, and the communication channels.  The document also lists key points of contact including the project manager, the research director who will be supporting and each person’s individual responsibilities – all relevant key information to ensure the project is completed on time and on budget.

One of the leading consumer research companies in the UK and Ireland

As one of the best consumer research companies in the UK and Ireland, our highly accurate insights ensure that our clients partner with us for years, as we continue to provide insights crucial to their business success.  We provide accurate customer insight derived from high quality quantitative and qualitative data collection.  Our insights are based on our degree level statistical and psychological resources ensure the correct methodology is applied to the development and implementation of each project to ensure the most accurate data possible.  In addition, our processes are founded on ISO quality standards and comply with both the Market Research Society Code of Conduct and ESOMAR best practice.

Our analytical and customer insight services include:

– Qualitative research: Depth Interviews, focus groups, ethnography and more.

– Quantitative research: Customer surveys, face to face surveys, online surveys and more.

– Advertising Evaluation – digital imagery

As one of the top consumer market research companies in the UK and Ireland, we deliver some of the best market research in terms of data collection and customer insight:

Shopping centre market research
Retail park customer research
Retail research
Leisure and hospitality research
Travel and tourism research

Town centre research
Business Improvement District (BID) research
Community research
Local government research
Research for policy making
Event evaluation

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CARD Group’s success is attributed to our tried and trusted market research methods being highly transferable. Our knowledge and expertise allows us to implement multiple market research projects across many sites and in a variety of languages.  Our efficient data capture and analytical methods enables speedy and effective report delivery to our clients.

Choose CARD Group and discover how research accurate research improves business results.