OPINIONS
THEORIES
INDUSTRY FINDINGS

Knowledge Bank

Albert Hamilton

Wed 30th November 2016

Six key points for a successful community consultation

The reform of the Northern Ireland planning system places responsibility for planning decisions with local councils. Councils must demonstrate community engagement both as part of the Local Development Plan (LDP), and ongoing. A core part of this are community consultations. A successful community consultation requires: 1) Clear and unambiguous objectives for the community consultation 2) […]

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Albert Hamilton

Wed 9th November 2016

How good customer research drives better sales

I was recently in a meeting with a prospective client and I asked who their target market was.  I was told it was “everyone”.  That was all I needed to hear to know that they did not have a sufficient customer research strategy in place. Given that good customer research drives better sales, it didn’t […]

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Albert Hamilton

Wed 21st September 2016

Why it’s risky to market to your ‘average’ customer

Why is some market research so fixated on averages? Say we add up the exam scores of ten students and we divide that number by ten.  That gives us their average score – right?  The strange thing is – it is highly unlikely that most, or possibly even any of the students got that exact […]

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Archive

Overcome big data limitations with big qual

Big Data limitations and how to overcome them with Big Qual

Fri 9th September 2016

Geographic Quanitification - cropped

Why ‘Off-the-shelf’ doesn’t work in market research

Tue 16th August 2016

Shopping Centre

Shopping centres: The rationale for accurate market research

Wed 27th April 2016

tools-pixabay free - Copy

Selecting the right research tools

Thu 24th March 2016

Shopping centre market research

Market Research Definitions

Mon 4th January 2016

People shopping - sillhouettes

Shopping centres: Footfall v sales

Tue 1st December 2015

Definition of research

What to look for in good market research

Wed 25th June 2014