OPINIONS
THEORIES
INDUSTRY FINDINGS

Knowledge Bank

Albert Hamilton

Wed 25th April 2018

7 steps to developing an excellent quantitative market research study

Market research is one of those things everyone thinks they should be able to do.  I mean, how hard is it to draw up a couple of questions, right?  In truth, producing reliable research is straightforward enough, provided you know the rules. At CARD Group, we’ve devised the mnemonic PHOBIAS to guide our thinking when […]

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Angeline Martin

Mon 20th November 2017

Business Improvement District Best Practices

Business Improvement District Best Practices, Market Research and Evaluation Business Improvement District best practices include setting SMART objectives.  Key performance indicators then enable ongoing performance tracking to ensure the right strategies and tactics are being used to achieve objectives. Business Improvement District best practices include the following key performance indicators (KPI): BID visitor demographics compared […]

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Albert Hamilton

Tue 25th July 2017

How accurate customer insight can improve marketing

Without accurate customer insight, you could be marketing to the wrong stage of the AIDA model. To develop effective advertising campaigns, marketers have been using variations of the AIDA marketing model for more than 100 years.  Channelling potential customers through developing Awareness, generating Interest, then creating Desire through to prompting Action can been seen underpinning […]

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Archive

customer surveys

Customer surveys

Wed 24th May 2017

6 key points for a successful community consultation

Community Consultation

Wed 30th November 2016

Customer research informs market segmentation

Customer Research

Wed 9th November 2016

Why it's risky to markt to your average customer

Why it’s risky to market to your ‘average’ customer

Wed 21st September 2016

Overcome big data limitations with big qual

Big Data limitations and how to overcome them with Big Qual

Fri 9th September 2016

Why ‘Off-the-shelf’ doesn’t work in market research

Tue 16th August 2016

Shopping Centre

Shopping Centre Market Research

Wed 27th April 2016