Market research and customer insight for event management

CARD Group helps event organisers to produce an event to attract the maximum number of delegates.  We do this by discovering crucial customer insights via a range of market research tools:

  • Customer surveys (intercept surveys and exit surveys)
  • Telephone surveys
  • Online surveys
  • Focus groups or cluster groups
  • Depth interviews

And more.

Our surveys are designed by our experienced market research strategists in order to collect accurate and unbiased data.

Once analysed, this data enables you to learn more about the needs and expectations of your target market.  This information provides the basis of marketing strategies for your event.

We can assess the effectiveness of event issues such as:

  • Venue
  • Location
  • Speakers
  • Topics
  • Training sessions
  • Demonstrations
  • Exhibitors
  • Accommodation
  • Communication and much more.

We are also able to assess if delegates felt the event was worth their time and the cost of the event and if delegates would attend the event again.

At CARD group, we are also able to survey exhibitors and sponsors to find out if the event met their expectations, what could be improved and if they would participate in future events.

Our event clients include the Clipper Round the World Yacht Race, the Radio Relay and Chesterfield Market.  We operate in both Northern Ireland and the Republic of Ireland as well as across the UK and beyond.

If you would like to find out more about how CARD Group consumer research agency can help you with your event market research, please get in touch.