Retail

Market research services for the retail sector

As a specialist retail market research company we have partnered with clients since 2003 providing customer insights that are crucial to a deeper understanding of customer needs.

In the retail market research sector we offer the following services:

  • Focus groups or cluster groups
  • Depth interviews (one to one interviews)
  • Catchment analysis
  • Customer surveys (intercept surveys, shopper surveys and exit surveys)
  • Online surveys
  • Telephone surveys

 

Retail Customer Research Benefits

Improving customer understanding leads to benefits such as:

  • Increased sales
  • Increased frequency of visits
  • Increased average transaction values
  • Improved marketing effectiveness

 

Our retail clients include Unilever, KFC, SPAR and Starbucks. We work throughout the UK, Ireland, Europe and beyond providing actionable insights to companies throughout.

If you would like to find out how CARD Group, a leading retail market research company, can help you to improve your customer understanding, please get in touch.