Retail Park Market Research
At CARD Group, we specialise in market research for the out of town sector including shopping parks, retail parks and leisure parks. We assist our clients with fully understanding the catchment area population in terms of demographics as well as perceptions, opinions and needs.
We provide the following data collection services for shopping park, retail park and leisure park clients:
– Customer surveys (hall tests, mall intercept surveys, shopper surveys and exit surveys)
– Telephone surveys
– Online surveys
– Focus groups or cluster groups
– Depth interviews
– Catchment analysis
CARD Group can assist with attracting desirable retailers to shopping and retail parks. We provide our clients with data showing the primary customer groups and how to meet their needs. This information can be presented to prospective tenants to demonstrate that they would be successful at specific locations.
Our out of town clients include Glasgow Fort, Fort Kinnard and Orbital Swindon. We work throughout the UK, Ireland, Europe and beyond providing shopper insights to companies throughout.
If you would like to find out more about how CARD Group consumer research agency can help you to improve your shopping centre market research and your marketing strategy, please get in touch.