Shopping Centre Market Research and Customer Insight

Increase retailer sales, improve marketing effectiveness and attract sustainable tenants with highly accurate visitor profiling

An effective marketing strategy requires a deep understanding of customer behaviour.  CARD Group has invested significantly in the development of innovative and effective customer survey systems for shopping centres and retail parks to provide the right information to better understand what influences shopping patterns.  The resulting consumer insight will immensely improve marketing performance.

You will be able to take advantage of the following benefits:

 

Understanding Visitors

Identify which are your most effective marketing strategies

  • Find out who your shoppers are in comparison with your local catchment area.  Who is visiting your shopping centre, and perhaps more importantly, who is not visiting.
  • Discover who your most valuable shoppers are, where they live,  how do they travel to the centre, how often they visit, where else do they spend and what do they buy, what is the most effective way to communicate with them and much more.
  • Easily segment your customer base and target your most valuable customers.
  • Plan and promote effective events

 

Tenants

  • Discover if your tenant mix is best suited to your catchment area
  • Find out if any retailers are missing from your tenant mix
  • Target new retailers most suited to your customer profile and catchment profile
  • Attract compatible and sustainable tenants
  • Forecast the success of prospective tenants

 

In the shopping centre sector, we normally provide the following data collection services for clients:

  • Customer surveys (hall tests, mall intercept surveys, shopper surveys and exit surveys)
  • Telephone surveys
  • Online surveys
  • Focus groups or cluster groups
  • Depth interviews
  • Catchment analysis

 

The inclusion of statistical and psychological resources is crucial to ensure the correct methodology is applied to the development and implementation of each research project.  From the initial survey question set to the development of customer insights, we achieve the most accurate data possible.  This highly accurate shopping centre market research enables you to develop a more effective marketing strategy to increase sales for tenants.

Our consumer research is vital to shopping centre managers, marketing managers, asset managers and managing agents as well as shopping centre owners.

Our shopping centre and asset management clients include Standard Life Investments, Commerz Real and British Land.  We also work for companies such as Lambert Smith Hampton, Bewonder and JLL.

We work throughout the UK, Ireland, Europe and beyond providing actionable insights to companies throughout.

If you would like to find out more about how CARD Group consumer research agency can help you to improve your customer understanding, please get in touch.