Travel & Tourism

Market Research for the Travel and Tourism Sector

At CARD Group, we have conducted numerous qualitative and quantitative market research projects in the travel and tourism sectors.  Each project is tailored to individual client needs.

We provide the following  services for leisure and hospitality market research clients:

  • Customer surveys (intercept surveys, shopper surveys and exit surveys)
  • Telephone surveys
  • Online surveys
  • Focus groups or cluster groups
  • Depth interviews
  • Catchment analysis

And more.

Using a variety of market research tools, we provide consumer insights to enable travel and tourism organisations to improve their understanding of how customers make decisions about their travel and leisure.  Insights such as these enable you to develop your strategy to attract more customers

We can also help you to evaluate your customer’s experience and discover how to increase customer satisfaction to encourage return visits.


Our travel and tourism clients include Da Vinci’s Hotel, the Foyle Maritime Festival and the Glasgow Christmas Market.


If you would like to find out more about how CARD Group consumer research agency can help you with your travel or tourism market research, please get in touch.