Knowledge Bank

Angeline Martin

Fri 11th January 2019

Are the views expressed by consumers via social media reflective of your primary target market?

Marketing strategies can benefit from high quality social media intelligence and the use of website analytics.  These digital metrics can prove to be invaluable to marketers, provided they are utilised in a way that supports insightful market research.  Following on from a previous blog, noted below are four more reasons detailing how digital metrics can […]

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Angeline Martin

Wed 26th September 2018

4 ways to improve care home marketing

Care home marketing has become increasing important in many geographical areas. As a more effective marketing strategy will help to improve performance as well as enabling more efficient use of the budget, it’s crucial to fully understand residents and prospective residents. So how do you ensure that your target customers select your care home above […]

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Angeline Martin

3 Reasons why Marketing Managers cannot live on digital metrics alone

Market research has evolved over the past few years to encompass data gathered via social media monitoring and website analytics.  Whilst these relatively new technologies provide a useful service to companies, they cannot replace traditional market research.  Accurate market research remains vital to developing an effective marketing strategy. These are some of the reasons why… […]

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