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THEORIES
INDUSTRY FINDINGS

Knowledge Bank

Albert Hamilton

Tue 19th June 2018

How good market research can improve the effectiveness of your budget

Good market research can improve your marketing strategy.  Effective marketing is rarely accomplished through a one-shot campaign.  It’s essential to engage the audience through a conversation, a sequence of messages, and here’s why. Every individual who encounters the campaign will have a different level of connection with the location, product or the service.  They will […]

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Albert Hamilton

Wed 25th April 2018

7 steps to developing an excellent quantitative market research study

Market research is one of those things everyone thinks they should be able to do.  I mean, how hard is it to draw up a couple of questions, right?  In truth, producing reliable research is straightforward enough, provided you know the rules. At CARD Group, we’ve devised the mnemonic PHOBIAS to guide our thinking when […]

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Angeline Martin

Mon 20th November 2017

Business Improvement District Best Practices

Business Improvement District Best Practices, Market Research and Evaluation Business Improvement District best practices include setting SMART objectives.  Key performance indicators then enable ongoing performance tracking to ensure the right strategies and tactics are being used to achieve objectives. Business Improvement District best practices include the following key performance indicators (KPI): BID visitor demographics compared […]

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Archive

How accurate customer insight can improve marketing

Tue 25th July 2017

customer surveys

Customer surveys

Wed 24th May 2017

6 key points for a successful community consultation

Community Consultation

Wed 30th November 2016

Customer research informs market segmentation

Customer Research

Wed 9th November 2016

Why it's risky to markt to your average customer

Why it’s risky to market to your ‘average’ customer

Wed 21st September 2016

Overcome big data limitations with big qual

Big Data limitations and how to overcome them with Big Qual

Fri 9th September 2016

Why ‘Off-the-shelf’ doesn’t work in market research

Tue 16th August 2016