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Knowledge Bank

Angeline Martin

Fri 11th January 2019

Are the views expressed by consumers via social media reflective of your primary target market?

Marketing strategies can benefit from high quality social media intelligence and the use of website analytics.  These digital metrics can prove to be invaluable to marketers, provided they are utilised in a way that supports insightful market research.  Following on from a previous blog, noted below are four more reasons detailing how digital metrics can […]

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Angeline Martin

Wed 26th September 2018

4 ways to improve care home marketing

Care home marketing has become increasing important in many geographical areas. As a more effective marketing strategy will help to improve performance as well as enabling more efficient use of the budget, it’s crucial to fully understand residents and prospective residents. So how do you ensure that your target customers select your care home above […]

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Angeline Martin

3 Reasons why Marketing Managers cannot live on digital metrics alone

Market research has evolved over the past few years to encompass data gathered via social media monitoring and website analytics.  Whilst these relatively new technologies provide a useful service to companies, they cannot replace traditional market research.  Accurate market research remains vital to developing an effective marketing strategy. These are some of the reasons why… […]

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Archive

How good market research improve budget effectiveness

How good market research can improve budgetary effectiveness

Tue 19th June 2018

7 steps to developing excellent market research

7 steps to developing an excellent quantitative market research study

Wed 25th April 2018

Business improvement district best practices compass

Business Improvement District Best Practices

Mon 20th November 2017

How accurate customer insight can improve marketing

Tue 25th July 2017

customer surveys

Customer surveys

Wed 24th May 2017

6 key points for a successful community consultation

Community Consultation

Wed 30th November 2016

Customer research informs market segmentation

Customer Research

Wed 9th November 2016