Knowledge Bank

Angeline Martin

Tue 21st January 2020

Eliminating bias in market research

Market research is often conducted to help companies to improve their understanding of customers and potential customers. Often, the objective is to better meet customer needs. Psychology helps to develop a better understanding of the beliefs, thoughts and perceptions held by consumers. Psychology also helps to identify and analyse trends in what people are buying. […]

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Angeline Martin

Fri 11th January 2019

Are the views expressed by consumers via social media reflective of your primary target market?

Marketing strategies can benefit from high quality social media intelligence and the use of website analytics.  These digital metrics can prove to be invaluable to marketers, provided they are utilised in a way that supports insightful market research.  Following on from a previous blog, noted below are four more reasons detailing how digital metrics can […]

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Angeline Martin

Wed 26th September 2018

4 ways to improve care home marketing

Care home marketing has become increasing important in many geographical areas. As a more effective marketing strategy will help to improve performance as well as enabling more efficient use of the budget, it’s crucial to fully understand residents and prospective residents. So how do you ensure that your target customers select your care home above […]

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Market research charts

3 Reasons why Marketing Managers cannot live on digital metrics alone

Good market research improve budgetary effectiveness image

How good market research can improve budgetary effectiveness

Tue 19th June 2018

7 steps to excellent market research image

7 steps to developing an excellent quantitative market research study

Wed 25th April 2018

Business Improvement District Best practices

Business Improvement District Best Practices Using Market Research

Mon 20th November 2017


How accurate customer insight can improve marketing

Tue 25th July 2017

in-store customer surveys crucial to retailers image

Customer surveys: Why in-store customer surveys are crucial to retailers

Wed 24th May 2017

community consultation image

Community Consultation: Six key points for a successful consultation

Wed 30th November 2016