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Angeline Martin

Tue 25th February 2020

Improving the food product development process with food market research

Food market research is critical to the food product development process.  In an increasingly challenging marketplace, extensive planning and research is required to produce successful food and beverage products. New food product development objectives include acquiring new customers, expanding into new geographic markets, boosting profits, and growing market share. Food market research is often used […]

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Angeline Martin

Tue 21st January 2020

Eliminating bias in market research

Market research is often conducted to help companies to improve their understanding of customers and potential customers. Often, the objective is to better meet customer needs. Psychology helps to develop a better understanding of the beliefs, thoughts and perceptions held by consumers. Psychology also helps to identify and analyse trends in what people are buying. […]

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Angeline Martin

Tue 26th February 2019

We are recruiting for an Operations Assistant

This is an immediate start for the right candidate. The company & the role CARD Group is a specialist provider of research, data, and evidence-based consulting services. Working with an international client base, we help our clients to better understand their customers. Reporting to the Operations Manager, the Operations Assistant will be providing administrative support […]

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Archive

market research views on social media

Are the views expressed via social media reflective of your target market?

Fri 11th January 2019

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Four ways to improve care home marketing

Wed 26th September 2018

Market research charts

Why Marketing Managers cannot live on digital metrics alone

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How good market research can improve budgetary effectiveness

Tue 19th June 2018

7 steps to excellent market research image

7 steps to developing an excellent quantitative market research study

Wed 25th April 2018

NI marketers GDPR readiness poll

NI Marketers GDPR Readiness Poll

Mon 5th February 2018

Business Improvement District Best practices

Business Improvement District Best Practices Using Market Research

Mon 20th November 2017