We are all often busy regardless of our level of affluence. Our interviewers regularly talk to people who need to rush off to collect children, get back to work, catch a bus or attend an appointment. Our teams are trained to respect this and to be courteous to time pressed people; we genuinely find some come back to assist with our research when they have more time. We have found that refusing to participate is more correlated to those who are more likely to feel a little socially insecure. This trend occurs regardless of the individual’s level of affluence or other demographic characteristics.