We understand that a one size fits all approach just won’t do.  Our wealth of knowledge and experience allows us treat each project individually to help ensure the correct methodology is applied. As with any project an agreed schedule and clear lines of communication amongst stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:

• Prioritising research objectives
• Establish the relevant audience and method for data capture
• A statistically robustness sample
• Ensuring we comply with MRS code of conduct
• The correct information is harvested correctly and on time
• We produce reports that you can rely on
• That the outputs are  in a useable format

Every study receives a project inception document which includes milestones to success, and the communication channels.  The document will also list the key points of contact including the project manager, the research director who will be supporting and each person’s individual responsibilities – all relevant key information to ensure the project is completed on time and on budget.

We employ the right methodology to ensure you get the correct information to meet your objectives.  CARD Group use the most up to date data capture and analytical methods that benefit from:

• Research studies are completed in days rather than weeks with collated responses available to view instantly
• Instant information means that you can monitor event sentiment, promotion uptake and the success of mobile marketing in real-time, enabling you to take action immediately
• Questions can be changed live in the field, letting you understand the reasons behind unanticipated outputs while there is still time to do something about it
• Research studies can be stopped as soon as a statistically robust sample has been achieved, saving you time and money
• Basic analysis is automatically calculated and viewable instantly. Depth analysis is based on our unparalleled on the ground experience in the widest range of commercial venues in the UK and beyond.

CARD Group’s corporate success has been built on our ability to understand consumers. We have innovated numerous ways to accurately model, segment consumers and understand the influences on their behaviour. Our systems seamlessly combine with nationally recognised demographic categorisation techniques to enable us to identify:

• Visitors with the highest impact on success and how to attract more of them
• Lifetime customer value and how to communicate, value and protect your main customer base
• Facilities and services with the greatest influence on consumer behaviour
• Our analysis and report writing incorporates spend analysis, travel time analysis and priorities for change.

CARD Group provides an end-to-end market research process, outsourcing services and consulting across the entire research life-cycle. Our data capture methods include:

• Assisted shop
• Campaign evaluations – digital imagery
• Diary study
• Face-to-face surveys
• Focus/Cluster Groups
• Hall tests
• Online (survey and web user tests)
• Postal
• Telephone.

No matter how large or small your research needs, all our clients benefit from:

• Our statistical and psychological resources to ensure the correct methodology is applied
• A project inception document including milestones and individual responsibilities
• An on-site Field Manager
• Live progress monitoring / reporting
• Provision of all data capturing tools
• Professionally trained interviewers to a level we feel exceeds the MRS Code of Conduct.

CARD Group invests the statistical and psychological laws necessary to ensure the right questions are asked to the right people. Most market research companies come from a marketing perspective rather than a consumer perspective and therefore are unaware of the psychological biases that they unintentionally add to the study. Unfortunately this often means that those questions are confounded and therefore that data is incorrect. All our research studies benefit from our in-house statistical and psychological resources.

Our wealth of knowledge and experience allows us to identify and measure potentially influencing factors on a study to help ensure the correct methodology is applied. As with any project an agreed schedule and clear lines of communication amongst stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:

• Prioritising research objectives
• Establishing a relevant audience and methods for data capture
• Sample size calculations to ensure statistical robustness
• Review of sampling strategy to include locations, sampling times and potential anomalies
• Project costing and anticipated response rates
• Analysing footfall reports and sampling locations
• Site visits to identify potential conflicts
• Local police, council and business notification (and permission where required)
• Ensuring we comply with MRS code of conduct
• Client communication