Travel | Tourism Market Research
Market Research for Travel and Tourism Organisations
At CARD Group, we have conducted numerous qualitative and quantitative market research projects in the travel and tourism sectors. Each project is tailored to individual client needs.
We provide the following market research travel and tourism services:
- Customer surveys (intercept surveys, shopper surveys, customer satisfaction surveys and exit surveys)
- Telephone surveys
- Online surveys
- Focus groups or cluster groups
- Depth interviews
- Catchment analysis
Using a variety of market research tools, we provide consumer insights to enable travel and tourism organisations to improve their understanding of how customers make decisions about their travel and tourism options. Insights such as these enable you to develop your marketing strategy to attract more customers.
We can also help you to evaluate your customer’s experience and discover how to increase customer satisfaction to encourage return visits.
Our travel and tourism clients include Da Vinci’s Hotel, the Foyle Maritime Festival and the Glasgow Christmas Market.
Whether you’re organisation is a hotel, a transport provider, a visitor attraction, a public sector organisation or in another area of travel or tourism, CARD Group market research agency can help you with your travel or tourism market research.