Accuracy should be at the core of good market research, providing actionable data designed to generate improvement.
CARD Group is a highly skilled team with international experience in the field of data collection and analysis. Due to this experience we have an in-depth understanding of consumer behaviour and opinions, ensuring the right people are asked the right questions at the right time.
We understand that your situation is unique to you and will provide a service tailored to each project and every clients individual needs. This level of preparation allows CARD Group to provide information that will give you a greater understanding of your business and the environment in which it operates. Our services include:
CARD Group provides an end-to-end support network within the market research process, outsourcing services and consultation across the entire research life-cycle.
No matter how large or small your research needs, every project benefits from:
We understand that a one size fits all approach just won’t do. Our wealth of knowledge and experience allows us treat each project individually to help ensure the correct methodology is applied. As with any project an agreed schedule and clear lines of communication amongst stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:
Every study receives a project inception document which includes milestones to success, and the communication channels. The document will also list the key points of contact including the project manager, the research director who will be supporting and each person’s individual responsibilities – all relevant key information to ensure the project is completed on time and on budget.
We employ the right methodology to ensure you get the correct information to meet your objectives. CARD Group use the most up to date data capture and analytical methods that benefit from:
CARD Group’s corporate success has been built on our ability to understand consumers. We have innovated numerous ways to accurately model, segment consumers and understand the influences on their behaviour. Our systems seamlessly combine with nationally recognised demographic categorisation techniques to enable us to identify:
CARD Group provides an end-to-end market research process, outsourcing services and consulting across the entire research life-cycle. Our data capture methods include:
No matter how large or small your research needs, all our clients benefit from:
CARD Group invests the statistical and psychological laws necessary to ensure the right questions are asked to the right people. Most market research companies come from a marketing perspective rather than a consumer perspective and therefore are unaware of the psychological biases that they unintentionally add to the study. Unfortunately this often means that those questions are confounded and therefore that data is incorrect. All our research studies benefit from our in-house statistical and psychological resources.
Our wealth of knowledge and experience allows us to identify and measure potentially influencing factors on a study to help ensure the correct methodology is applied. As with any project an agreed schedule and clear lines of communication amongst stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:
CARD Group is an industry leader in the market research field, recognised by international household names. The long standing relationships we have cultivated with all of our clients are built upon reliability, flexibility and an unrivalled standard of work delivered with each project.
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